Photo Credit: FRAMECAD
SFIA member FRAMECAD announced the appointment of Rob Heebink as chief executive officer. Heebink has been FRAMECAD’s chief technology officer since July 2022 and previously worked at Gallagher Group where he led the research and development team for 14 years. Founder and former CEO Mark Taylor will take over the role of executive director of the FRAMECAD Group.
Focus on Customer Success
Taylor says the appointment of Heebink is the culmination of FRAMECAD expanding its leadership team for the past 18 months to accelerate growth.
“We’ve added multiple roles to the leadership team, both locally and within our key markets, to structure the company for its next phase of growth,” said Taylor. “The next logical step was to appoint a new CEO to lead this team.”
“I plan to devote my time to support the business and to work with Rob and the team to identify emerging opportunities, strategic partnerships and accelerated growth initiatives,” said Taylor. “Rob as CEO sends a clear signal to our customers and the market that we’ll continue to put our product leadership to the fore while remaining focused on our customers’ ongoing success.”
FRAMECAD provide cold-formed steel (CFS) roll forming machines that can manufacture steel frames on site.
Product-Led Growth Strategy
Mike Riley, executive chair at FRAMECAD, says while the company undertook a global search for the role, ultimately, Heebink was the right candidate.
“Rob has demonstrated he understands both the challenges and the opportunities of executing a product-led growth strategy on a global scale,” says Riley. “The market opportunity for the FRAMECAD building system is large, and growing.”
“The challenges of constantly changing building practices in an industry subject to accelerating climate change and materials shortages present enormous opportunities for FRAMECAD’s innovation and vision for the future of construction,” says Riley.
SFIA member FRAMECAD’s end-to-end steel frame design and manufacturing system was used to allow for the fast mass production of cold-formed steel (CFS) framing, which cut build times by as much as 75% in comparison to conventional framing for this Wyoming apartment building.
Potential to Scale Significantly
Heebink says he’s excited by the opportunity to lead one of New Zealand’s export success stories.
“New Zealand needs globally successful companies that create high-value jobs,” says Heebink. “FRAMECAD is realizing that potential, as a successful company with a large international footprint and the potential to scale significantly.”
“I’ve been part of leadership teams of technology exporters for close to 20 years,” says Heebink. “Having seen the potential FRAMECAD has, I’m ready to tackle this opportunity to take the company to the next stage of its journey.”
About FRAMECAD
FRAMECAD is an advanced, end-to-end design and build system enabling the rapid construction of quality buildings for businesses, governments and communities worldwide.
FRAMECAD offers all the design expertise, intelligent software, steel framing manufacturing solutions, building products and support needed to produce rapid, durable, cost-effective quality buildings.
Additional Resources
- Steel Framing System Cuts Construction of 90-Unit Apartment Building by 75%
- 5 Reasons to Use Cold-Formed Steel on Building Projects
- Leading By Design – The Benefits of FRAMECAD Cold Formed Steel Construction