AD, Wayne, Pa. — the largest contractor and industrial products wholesale purchasing cooperative in North America and an SFIA member — has launched AccelDX, a turnkey solution powered by Roc Commerce.
AccelDX is designed to help AD independent distributor members get started on their digital journey with an e-commerce platform fueled by the AD Digital Catalog. The AccelDX offering is driven by AD’s eCommerce Solutions program, whose mission is to support AD independent distributor members achieve their digital goals.
AccelDX, featuring the AD Digital Catalog, helps AD independent distributor members with their digital journey.
AccelDX leverages the AD Digital Content Catalog of 7.5 million SKUs to power the product content. The catalog, the expertise of the AD Digital Success team and the Roc Commerce platform provide members with a unique digital experience. For AD members just getting started on their digital journey, AccelDX provides an accessible opportunity to enter the digital landscape, accelerate their business and offer an online digital experience for their customers.
AccelDX: An All-in-One, Configurable Site
AD’s partnership with Roc Commerce enables members to go live faster and more effectively through the affordable, all-in-one, configurable site. The experienced AD Digital Success team simplifies and speeds delivery of the process. We don’t just deliver content; we deliver a digital experience, seamlessly integrated. AccelDX also includes the opportunity to grow into a fully integrated solution.
AD kicked off the pilot program with AB Pipe & Supply in September 2023.
“The AD AccelDX solution is very valuable, affordable, useful, and makes it easier for our customers to do business with AB Pipe,” says CEO, Enrique J. Collazo. “Before AccelDX, we had exchanged pictures of products with customers in Latin America through our sales team via email to place an order.”
The implementation of the site allowed this member to connect with buyers in a more effective and efficient manner.
“Every AD member should be digital enabled,” says Caroline Ernst, VP of eCommerce Solutions. “Our commitment to the future of independents means providing the right resources for their success. This offering helps members take their first step into their digital journey and allows AD to support their digital goals while reducing their resource requirements and delivering a modern customer experience.”
About AD eCommerce Solutions
AD eCommerce Solutions offers cost-effective opportunities for supplier partners to reach distributors with eCommerce-ready product data. Through the scale of AD’s community, AD eCommerce Solutions enables members to achieve and exceed their digital objectives through three key pillars.
- AD eContent Services provides access to a wide range of SKU data at affordable prices with the added involvement of members and suppliers to improve product content.
- AD WebStore Services enable a seamless setup and integration of an eCommerce platform tailored to members.
- Members have expert guidance catered to their business to ensure they have the right resources from the very beginning.
To learn more about AD eCommerce Solutions and AccelDX, reach out to the AD eCommerce Digital Success team at ADeCommerceSolutions@adhq.com.
About AD
AD is the largest contractor and industrial products wholesale purchasing cooperative in North America. AD provides independent distributors and manufacturers of construction and industrial products with support and resources that accelerate growth and enhance profitability. AD’s 900-plus independent owner/members span 14 divisions in the U.S., Mexico and Canada with annual sales exceeding $75 billion. AD’s 14 divisions cover industries including electrical, industrial, safety, bearings and power transmission, plumbing, PVF, HVAC, decorative brands and building materials. For more information, visit adhq.com.
